Who We Are

Medical Leadership Team

Dr. Timothy Church

Medical Director

Tim Church, M.D., M.P.H., Ph.D.

Tim Church, M.D., M.P.H., Ph.D.

Medical Director

As a distinguished researcher and specialist in public health and general preventive medicine, Timothy ranks among the country's most accomplished medical professionals, earning numerous distinctions as a physician, scientist, professor, patent holder, author and civil servant.

Dr. Mark Sarzynski

Genomics Research

Mark Sarzynski, Ph.D.

Mark Sarzynski, Ph.D.

Director, Genomics Research

Mark leads the genetics research efforts within Genetic Direction by reviewing and analyzing published research associated with the relationship between genomics and preventive health (weight management, healthy aging, etc.).

Dr. Martica Heaner

Solution Protocol Advisor

Martica Heaner, Ph.D., M.A., M.Ed.

Martica Heaner, Ph.D., M.A., M.Ed.

Solution Protocol Advisor

Martica is an exercise physiologist and nutritionist, and an award-winning fitness instructor and health writer. Martica has written for a variety of publications including Prevention, Shape, More & Health.

Ms. Linda Mayfield

Pharmacotherapy Advisor

Linda Hodnett Mayfield, R.Ph., B.C.P.S.

Linda Hodnett Mayfield, R.Ph., B.C.P.S.

Pharmacotherapy Advisor

Linda is a Registered Pharmacist (RPh) in the states of Texas and New York, and a Board Certified Pharmacotherapy Specialist (BCPS). Linda has a passion for the fitness industry and has studied multiple modalities of exercise, and is a fitness leader for women’s wellness retreats.

Ms. Selene Yeager

Solution Protocol Advisor

Selene Yeager, NASM-CPT

Selene Yeager, NASM-CPT

Solution Protocol Advisor

Selene Yeager is a certified personal trainer through the National Academy of Sports Medicine and a licensed USA Cycling Coach, as well as a best-selling medical, health and fitness writer, pro mountain bike racer and all American Ironman triathlete.


Business Leadership Team

George DiGianni

Founder/Chairman

George DiGianni

George DiGianni

Founder/Chairman

George is an entrepreneur and thought leader with over 25 years experience in the wellness/fitness industry. He is an author, radio show host and motivational speaker with a passion for educating people on how to be their best selves.

Edwin Mayfield

President & CEO

Edwin Mayfield, Jr.

Edwin Mayfield, Jr.

President & CEO

Edwin has over 25 years of business and technology strategy consulting experience. His passions are wellness and fitness, both as an executive advisor, investor and entrepreneur.

Scott J.Thompson

Scott J.Thompson

COO

Scott has more than 20 years of business and technology experience, both as an entrepreneur in the population health management industry and as a technology consultant.