George DiGianni – Founder/Chairman

Mr. George DiGianni is an entrepreneur and thought leader with over 25 years experience in the wellness/fitness industry. For the past 17 years, he has hosted his own weekly live radio show on health and fitness on the most popular sports radio station in the country, KTCK (‘The Ticket’). George founded and owns 360 Degree Health Solutions, which offers a successful direct to consumer health improvement program called ‘21 Day Body Makeover’ ( George is also the author of four books. His first book, Three Minutes to a Strong Mind and a Fit Body, hit #11 on’s best-seller list. George was a contributing writer for Health & Fitness Magazine and appeared on Dr. Drew and CBS HealthWatch.

George is responsible for increasing brand recognition, maximizing earnings potential and defining Genetic Direction’s overall strategy and vision.

George received his Executive Masters of Business Administration (eM.B.A.) from Harvard Business School.